soft power and public diplomacy
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- soft power and public diplomacyWhen the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide. Friends and colleagues gathered to applaud worthy winners across seven categories – and recognise the creativity and dedication which underpin the whole sector’s contribution to the economy, to society and to customers, staff and stakeholders. “We’re obviously delighted to be featured in Love Your Home and Garden. It’s very pleasing to be recognised as a leading provider of aluminium windows and doors – but it’s just as satisfying to be supporting good people going through hard times. Owing to the property’s location in heart of the Yorkshire Dales, it was also vital that the new windows and patio doors offered superior thermal efficiency and acoustic performance as well as ease of operation and an attractive appearance.
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